AI search citations are the new gatekeeping event for B2B pipeline.
WebSited measures how often your domain is cited — and delivers the actions to improve it.
AI search engines replaced click-through traffic.
ChatGPT, Perplexity, Google AI Overviews, and Bing Copilot return answers — not ranked lists of links. When someone asks an AI engine a question, the response comes with cited sources. A handful of domains appear. Most don't.
If your domain isn't cited, you don't exist in that answer. The user never sees your result. They never have the chance to click.
B2B buyers now research software in AI before shortlisting vendors.
The category research phase — "what's the best HR software for a 200-person company?" — is happening in AI search, not Google. Buyers are forming shortlists before they ever visit a vendor website.
Visibility in AI answers is becoming a gatekeeping event for pipeline. The domains that earn citations get considered. The ones that don't get filtered out before the evaluation starts.
Every Monday, the 5 highest-leverage changes to earn more AI citations.
WebSited isn't a reporting dashboard. It's a weekly action list. Every Monday, WebSited probes your domain across ChatGPT, Perplexity, Google AI Overviews, and Bing Copilot, scores visibility across five dimensions, and delivers the five changes most likely to move your score — ranked by projected impact.
Your team reads the list. Your team executes. The next Monday, you see the delta.
Five dimensions. One number.
The WebSited Score is a composite 0–100 index that measures AI search visibility across five weighted dimensions. Each dimension captures a distinct signal that affects whether AI engines cite your domain.
Citation Rate
How often your domain appears as a cited source across the probe query set. The most direct measure of AI search visibility.
Entity Authority
How strongly AI systems recognize your brand and content as authoritative entities. The upstream driver of sustainable citation rates.
Question Coverage
How comprehensively your content answers the questions your buyers are asking in AI engines. Coverage gaps are citation opportunities.
Content Freshness
How current and actively updated your content is. AI engines favor recent content — stale pages lose ground to newer competitors.
Competitive Position
How your citation share compares to competitors in your category. Identifies where rivals are winning citations you should be earning.
| Tier | Score Range | What it means |
|---|---|---|
| At Risk | 0 – 39 | Rarely cited. Minimal AI search presence across the probe set. |
| Emerging | 40 – 59 | Cited in some contexts. Entity signals are forming but coverage has gaps. |
| Visible | 60 – 79 | Consistently cited. Strong entity authority. Competitive in core queries. |
| 80 – 100 | Dominant citation source. Recognized entity across all four AI engines. |