Scan in progress
Entity Audit
Question Clustering
Citation Probes
Competitor Baseline
Full Score
WebSited Score
Medium confidence
Based on 30 probes — run a full scan for higher confidence
31
out of 100
At Risk
↑ +3 this week
Google AI Overviews
27%
ChatGPT
17%
Perplexity
13%
Bing Copilot
10%
4-week trend
Improving
↑ +3 pts over 4 weeks
Opportunity index
+69
pts to Authority tier
Citation Rate 30%
48
↑ +2

Signals

AI citation mentions (30 probes) 12 / 30
B2B buyer query coverage 43%
Direct answer citations 8%
Schema-backed pages cited 18%

How it's calculated

Automated probes run 30 queries across your topic clusters. We measure citation frequency, query type coverage, and whether citations include direct-answer extraction.

Producing agent

Agent 3 — Citation Probe
Entity Authority 25%
67
↑ +1

Signals

Knowledge Panel verified Partial
Entity mentions in top sources 23
Structured data completeness 71%
Wikipedia / Wikidata alignment Partial

How it's calculated

Measures how confidently AI models can identify and verify your entity. Strong Knowledge Panel + Wikidata presence + structured data = high authority score.

Producing agent

Agent 1 — Entity Audit
Question Coverage 20%
41
↓ −1

Signals

FAQ pages indexed 14
"What is..." queries covered 31%
Buyer questions answered 38%
Featured snippet appearances 6

How it's calculated

Maps your content against the top 100 questions asked by your audience segment. Measures coverage breadth, answer quality, and featured snippet capture rate.

Producing agent

Agent 2 — Question Clustering
Content Freshness 15%
58
↑ +3

Signals

Pages updated last 90 days 34%
Timestamp markup present 62%
New pages published (30d) 8
Stale high-traffic pages 11

How it's calculated

AI models weight recency heavily for B2B SaaS. Measures update frequency, presence of dateModified markup, and ratio of stale pages to total indexed content.

Producing agent

Agent 7 — Freshness Monitor
Competitive Position 10%
34
↓ −2

Signals

Share of voice vs. competitors 12%
Queries cited (vs. competitors) 2 / 20
Unique citations not shared 1
Lost citations last week 3

How it's calculated

Runs the same probes against your competitor set. Your citation frequency is benchmarked against theirs. Losing citations to competitors directly reduces this score.

Producing agent

Agent 4 — Competitor Baseline
This week's priorities
Ranked by estimated score impact
1
Add FAQ schema to pricing and integration pages
20 high-traffic pages lack FAQ markup needed for AI extraction — highest single-page citation lever
Quick win Citation Rate
+4.2 pts est.
2
Answer top 8 buyer questions on dedicated pages
Top unanswered queries drive 31% of B2B SaaS AI searches — each covered question adds citation surface
High impact Question Coverage
+3.1 pts est.
3
Claim and complete your G2 and Capterra entity profiles
Entity not fully verified — AI models reduce citation confidence when review platform profiles are partial or unverified
High impact Entity Authority
+2.8 pts est.
4
Add "Last updated" date markup to all comparison pages
AI models deprioritize B2B content without explicit recency signals — 62% of pages already have timestamp markup
Quick win Content Freshness
+1.8 pts est.
5
Build structured comparison pages vs. Gusto and BambooHR
Competitors are cited 3× more often on comparison queries — structured head-to-head pages create citable authority signals
Strategic Competitive Position
+1.4 pts est.
Competitor citation share
Across 20 tracked queries
Domain Share Queries vs last wk
GU
gusto.com
6 / 20 ↑ +2
BH
bamboohr.com
5 / 20 ↑ +1
SH
stackhr.io YOU
2 / 20 ↑ +1
RI
rippling.com
2 / 20 ↓ −1
JW
justworks.com
1 / 20 — 0