A practical guide to what WebSited measures, what a zero baseline means, and how the resulting actions fit into your content workflow.
A citation probe is a repeatable measurement for a defined set of buyer queries, not a universal census of every AI response or a promise of future coverage. It records whether a citation is present, which URL is cited, and whether each query completed, timed out, or errored, so failed work is not presented as evidence. Use the query-level workflow in the citation probe to inspect the measurement behind a result.
Zero citations are a useful baseline, not a dead end. Start with the query-level gap analysis, publish direct answers with supporting evidence, cover related questions, strengthen pages that clearly explain your named entities, and rerun the measurement over time. The goal is to turn an unknown starting point into a set of observable content improvements rather than guess at a single fix.
By default, the weekly operating brief arrives on Monday. It includes your current score and week-over-week delta, a breakdown by dimension, a plain-language summary, up to five prioritized actions, optional movement in competitive citation share, and a dashboard call to action. If a scan is incomplete, it is queued and retried rather than represented as a complete result. See current plan and cadence details for what is included.
Recommendations are practical rather than generic: add a direct-answer lede, build an authoritative answer page, create an entity coverage page, add fresh data or timestamps, or close a question gap. Each recommendation explains the reason, estimated effort, and expected impact, so your team can choose the next change with enough context to act.
Classic rank tracking measures a keyword's position in a ranked results list. A citation probe measures whether an AI answer cites your domain or a specific URL for a buyer question. The measurements are complementary: existing search reporting shows traditional discovery, while WebSited provides the citation and action layer for AI visibility rather than replacing that reporting. Compare the two workflows, then visit the early-access path to learn how to take part.